Roy Spence - Co-Founder of GSD&M and CEO of The Purpose Institute

Austin, Texas

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Roy Spence is Co-Founder and Chairman of GSD&M, a leading marketing communications and advertising company. He is also Co-Founder and CEO of The Purpose Institute, a consulting firm that helps people and organizations discover and live their purpose.

Under Roy’s leadership, his agency has helped grow some of the world’s most successful brands like “Don’t Mess with Texas,” Southwest Airlines, Wal-Mart, DreamWorks, the PGA TOUR, BMW, the U.S. Air Force, L.L.Bean and the Clinton Foundation. Roy has been a trusted advisor to legendary leaders including Sam Walton and Southwest Airlines founder, Herb Kelleher. His counsel has also been sought by U.S. presidents and leaders in the State Department.

Roy has received a lifetime achievement award from the Austin Advertising Federation and was named Adman of the Century by Texas Monthly magazine. He was inducted into the McCombs School of Business Hall of Fame in 2012.

Roy’s passion is entrepreneurship. He deeply believes that entrepreneurship is the miracle of America. His mantra is “Don’t Do Mild” in work or life; follow your dreams, follow your passion, and follow your purpose.

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Visit The Purpose Institute's Website


Visit GSD&M's Website

DreamJobbing With... Roy Spence

Roy's tip to be a successful entrepreneur:

"You need to write down 'what do you love to do' and 'what are you really good at doing'. You might be an accountant now, but you're really good at gardening. So you need to think about your dream job and maybe you create your own job..."

Watch all of Roy's interviews below to hear more about his advice for aspiring entrepreneurs.

First Job
Tips for Success
Career Path
Career Advice
Full Interview
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