JR Kraft - Entrepreneur & Founder at BASE

Austin, Texas

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JR Kraft is a serial entrepreneur in Austin, Texas, and is well known for his role as one of the co-founders of BuildASign.com, an award-winning online custom printing provider of signage, apparel and home decor items. 


Since its founding in 2005, BuildASign.com has grown to over 350 employees and is based in Austin. JR held the role of President for over 3 years and the company was acquired in 2018.

JR is now the CEO and Founder of his own company, BASE, which he started in 2015. BASE is a private investment firm which combines investments in real estate and early stage companies. 

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Visit BASE's Website

DreamJobbing With... JR Kraft

JR's tip to be a successful entrepreneur:

"I would suggest starting as soon as you can, and watching these videos is a good start... If you believe in your own future and you actually do something about it, that's going to create your future!" 

Watch all of JR's interviews below to hear more about his advice for aspiring entrepreneurs.

Current Job
Tips for Success
Career Advice
Favorite Part of Job
Full Interview
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