just keep livin

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About JKL - just keep livin

The just keep livin Foundation was started by Matthew and Camila McConaughey and is dedicated to empowering high school students by providing them with the tools to lead active lives and make healthy choices for a better future.

The just keep livin Foundation implements after school fitness and wellness programs in 37 inner city high schools/sites. They encourage students to make positive life choices that improve their physical and mental health through exercise, teamwork, gratitude, nutrition and community service. Participating students have a safe place to enhance their lives with fitness coaches and health experts.


Participants get in shape and gain confidence while also improving their grades, attendance and behavior. Friendships are built and fears are overcome. At j.k. livin after school programs, kids learn self-reliance and get a healthy start today, so they can make a better tomorrow.


About The just keep livin Mission
DreamJobbing With... just keep livin

While filming Dazed and Confused, Matthew McConaughey was struggling with the passing of his father. It was during this time that he was overtaken by a saying that would soon change his life: “just keep livin” or “j.k. livin” as it’s called.

As life continued forward, he found that the just keep livin approach helped him navigate through the good times and bad times, stay true to his ideals, and make the best out of this adventure we call life.

When Matthew established his foundation, naming it “just keep livin” was a natural fit. It captured so many aspects of health and well-being and applies to all facets of life. He included his father, “Pop”, on the logo in remembrance of the saying’s origin.

The just keep livin foundation is based on the idea that part of living is about giving back. In addition to creating things you love with the people you love, Matthew firmly believes in helping others and in being a good neighbor.

jkl's Impact

Having an impact is all about partnership and participation. jkl currently serves over 2,500 students at 37 programs located in California, Louisiana, New York, Ohio, Tennessee, Texas and Washington D.C.

Achieving success on each of these campuses requires collaboration. jkl works with other nonprofit organizations, such as local chapters of Boys and Girls Clubs and others. 

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